Adweek X 2024 Olympics. Discover how the paris 2024 olympics is inspiring brands to connect with its global audience with unforgettable marketing campaigns. And, if recent sporting events conversation tells us one thing, there’s no substitute for x in real.

And, if recent sporting events conversation tells us one thing, there’s no substitute for x in real. Based on historical data, and the rise in broader sports discussion in the app, x says.